Global sporting icon Wilson is making its long-awaited South Australian debut, opening its first retail store at Burnside Village on Wednesday, 5 November 2025. Known worldwide for its performance-driven sports equipment and apparel, Wilson’s arrival marks another exciting chapter in the ongoing evolution of Burnside Village’s lifestyle precinct.
Spanning 95 square metres, the new store is designed as a flagship destination for Adelaide’s growing tennis community. It brings together the brand’s best-in-class range of performance racquets, footwear, and apparel, all curated to inspire players at every level. More than just a retail outlet, the store promises to be a hub for local players and fans, offering a dedicated stringing service and expert staff ready to help customers fine-tune their game.
“We are delighted to announce the opening of our new Wilson retail store at Burnside Village in Adelaide, SA,” said Phillip Watkins, Head of Wilson Australia & NZ. “This milestone reflects our ongoing commitment to creating an elevated brand experience for our consumers. We look forward to welcoming the Adelaide community into our store and strengthening our connection with this important market.”
The new addition strengthens Burnside Village’s position as one of Adelaide’s leading premium retail destinations. Burnside Village CEO, Gregg Downer, said the partnership aligns seamlessly with the centre’s vision for innovation and lifestyle excellence.
“We are delighted to welcome a brand of Wilson’s calibre to Burnside Village. Their commitment to innovation and quality aligns perfectly with our vision for the centre, particularly with the ongoing redevelopment. Wilson will be a fantastic addition to our lifestyle precinct and an exciting drawcard for our customers,” Mr Downer said.
To celebrate the grand opening, customers who spend over $250 in-store on launch day will receive a branded gift of their choice — a stylish Tote Bag, a durable Water Bottle, or a premium Sweat Towel — a nod to Wilson’s heritage of blending performance with style.
But Wilson’s launch isn’t just about retail — it’s about community. In collaboration with Soluna, the brand will host a Community Wellness Morning at Glenunga Tennis Club on Friday, 14 November 2025, at 9:00am. The event will bring together fitness, mindfulness, and connection — all values deeply embedded in Wilson’s approach to sport and wellbeing.
Founded in Chicago, Wilson Sporting Goods Co. has been a cornerstone of global sport for over a century, shaping the world of tennis and beyond through continuous innovation and a deep relationship with athletes at every level. From Serena Williams to grassroots club players, the Wilson name is synonymous with excellence, endurance, and evolution.
For Burnside Village, the arrival of Wilson reinforces its reputation as a world-class retail destination, blending fashion, lifestyle, and sport just five kilometres east of the Adelaide CBD — and for local tennis enthusiasts, it’s game, set, and match.
For more information, visit burnsidevillage.com.au
